Paris Hilton launched her trendy clothing line in mid-August 2007, at Kitson, LA. At the event, Paris helped personally style each of her fans during her appearance. The launch of her clothing line was very successful. Additional pieces are constantly being added to her collection every month.
She was involved in the developing and designing of her dresses, T-shirts and jeans. She wanted to create a collection that would represent her style, fashion and taste for fans. She spent about a year submitting scrapbooks and approving designs.
Furthermore, she makes sure that all of her clothes are unique and perfect to wear. She also insists that her clothing line is both comfortable and affordable.